Sun Devil Deals

Sun Devil Deals is a mobile application designed for ASU students, facilitating convenient purchases of second-hand products and ensuring cost-effective transactions.
Timeline: 3 months
Year: 2023
Role: Product Designer

My Goal

As a product designer, I aimed to enhance the experience of buying and selling second-hand products, particularly for students. Recognizing the economic benefits, my goal was to craft an intuitive application that not only simplifies the process but also makes the budget-friendly journey even better for students.

Challenges

When people hear about "second-hand products," their first worry is often about the product's condition and the risk of encountering scammers. Even though these items are usually cheaper, students often avoid buying them due to these concerns. To make the experience better, we need to find ways to address these worries and make buying second-hand goods easier and safer.

For the scope of this project, I concentrated on the screens that are used to buy second-hand products

01 EMPATHISE and DEFINE

Research

INTERVIEW

To better understand this experience, I interviewed two students who have previously sold or bought second-hand products. The following are the main pain points discovered. These are common pain points from both the interviews.

  • Apps looking untrustworthy
  • Money and payment scams
  • Calculating if money for cab + product is equivalent to new product
  • Not getting enough description
  • Having to pay or contact sellers through another app
For detailed analysis see Research Interviews
COMPETITIVE RESEARCH

There are 2 products that students use extensively to buy and sell second-hand products. During the interviews, these platforms were widely talked about by users. The following analysis is based on user interview content, quora threads, and app comments in the Play Store. I ranked each feature with 5-star ease of use where the stars are

Poor
Excellent

Whatsapp

Communicating with seller
Searching for products
Getting details of product
Payment process
Safety and trust
Getting notifications

OfferUp

Communicating with seller
Searching for products
Getting details of product
Payment process
Safety and trust
Getting notifications

02 Ideate

Brainstorming

I went through solo brain storming after understand the competition and interviews. A few main concepts that are

  • Having a minimalistic design
  • Show pricing including cab/ bus prices
  • Allow saving filters and notifications
  • In app chat facility
Fig 1: Brainstorming ideas

User Flows

From the ideating phase and data collected, I created user stories to understand the problem statements that I need to solve. After this, to visualise the flow of all screens, I created a user flow

Fig 2: App user flow
For detailed analysis see User Stories

03 PROTOTYPE

Wireframing

To visualise the design, I used figma to create wireframes and prototypes.

Home Page
Product Display Page
In-App payment
Product Comparison screen

Prototypes

The following is a video of the prototype

A few features on the Home and Product display page are
  • Quick filters to search
  • Making users more aware about safe payment
    methods
  • Allow saving filters and notifications
  • Can favourite and compare products
  • Can see price of products including travel
  • In app chat facility
A few features on the Compare screens
  • Can compare any products and similar products will be prompted
  • Can expand and see comparison of all properties
A few features on the chat and payment screens
  • In app chat and payment feature
  • Suggestions for prompts in the chat
  • Confirmations appearing in chats

Other Projects